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Authenticity, Sustainability, and Finding Your People: Small Biz 2024 Trends

Hey there, Bosses, and Happy 2024!

I hope you're all feeling refreshed and ready to tackle the opportunities that 2024 has in store for us. In our latest episode, we got candid about the challenges and triumphs of the past year. From navigating the complexities of the small business world to personal struggles and unexpected hurdles, we've experienced it all.

But amidst the chaos, we've also found valuable lessons and growth opportunities that will shape our path ahead. As we dove into our reflections, we uncovered the importance of adaptability and resilience in the face of adversity. Our stories shed light on the power of self-reflection and the ability to embrace change, both personally and professionally.

Some top trends for small businesses in 2024?

-authenticity: with the growing AI usage, people are looking for REAL interactions and want to see who you are and why you are doing this

-sustainability: the keyword that just keeps growing. With the money crunch of the current economic climate, it is harder to afford sustainable efforts, but the customer will want to see them from you. Instead of doing it all, be authentic and share what you CAN do.

-finding your people: your inner circle and your ideal customers! Surround yourself with authentic real experiences and being upfront with what you want in life.

So, what's in store for 2024? We're setting our sights on fostering a culture of healing and personal growth. It's a year to focus on finding balance, letting go of the past, and seizing new opportunities with renewed vigor.

In the upcoming episodes of Getting Real with Bossy, we'll be delving into essential topics such as authenticity in business, the rising significance of diversity and inclusion, and leveraging technology and social media to amplify our impact. We're also thrilled to share that we'll be featuring a diverse range of voices, including male entrepreneurs, in our conversations.

And that's not all - we're gearing up for some exciting events in the pipeline. From speaking engagements to our highly anticipated Focus and Fortify Summit in March, we're committed to providing you with valuable insights and actionable strategies to propel your personal and professional journey forward.

As we embark on this new chapter, we invite you to join us on this empowering journey. Whether it's through our engaging podcast episodes, upcoming events, or our vibrant community, we're here to support and uplift one another. Stay tuned for more updates, insights, and real talk as we navigate the ever-evolving landscape of entrepreneurship together. Here's to a year of growth, resilience, and unwavering determination.

Be bold. Be Brave. Be the BOSS.


Check out the full episode here:


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